Sitting down and watching telly today is more than on the dot enjoying ones favorite program. Commercials are a huge part of todays television programming. Seldom can we sit down and watch a show on television without interruptions of commercials trying to persuade us to buy something or send some company our money. The sight behind the production of commercials use glamorous objects to appeal to the consumers and, in turn, to provoke them to buy their product. Like a commentator utter in The Ad and the Ego, Advertisements usually have the dominating tycoon to persuade consumers into believing that happiness can be bought, that in that respect are instant solutions to complex problems, and that their products can meet our deepest compassionate needs. In rank to sell Kraft salad dressing, Mountain Dew, and M&Ms, advertisers use their dominating power instead to do mold the perceptions of their viewers, making them rely that summer, youthfulness, and power can be bought.
The Kraft salad dressing commercial is a prime employment of a fantasy. After watching it, one might believe that by putting Kraft on a salad, or even fruit, that it will help in livening it up, causing it to bring on human-like characteristics. But in reality Kraft is incisively another plain salad dressing.
The commercial begins with an unrealistic scene of the beach, with fruits and vegetables posing as scenery and people. Once the Kraft dressing is poured crosswise the scenery, the images begin to come to life. The vegetables and the fruit begin surfing, playing the guitar, and retributory seem to be having a good old time. non only does Kraft use personification to make the commercial more like a fantasy, but they also industrious in metaphors between the salad and summer to make a lodge to the product. The commercial is trying...
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