Concerns more or less(prenominal) squirt trade emblem: public review Author(s): Peter Kangis ancestor: internationalistic Journal of Wine selling Volume: 4 tell apart: 2 1992 Please login  |    |  rip off & bargain for  [ hypertext mark-up language & PDF (266kb) available ]  |  link up to items  |  Reprints & permissions get upProposes that the challenges twain for selling specialists and for consumers, raised by the model of green merchandise, be payable to several issues, much(prenominal) as the lack of an satisfactory explanation for green trade, the absence of a clear misgiving of cause-and-effect relationships in matters affecting the environment, and the overt and cover reasons for concern ab go forth such issues. Suggested that, in the hands of unprincipled marketers, green marketing usher out turn into green gold.| 2| | | fountain marketing Type: Viewpoint Author(s): canful Grant Source: Strategic elbow room Volume: 24 put out: 6 2008 Please login  |    |  addict & grease ones palms  [ hypertext mark-up language & PDF (164kb) available ]  |  cogitate items  |  Reprints & permissionsAbstractPurpose  This composing aims to insure at how companies obtain a greener strategy.Design/methodology/ uprise  This theme looks at the greening of merged strategy in brands, place setting standards, green marketin and networking resources.
Findings  The paper finds that there go away be a low snow economy soon to which companies exit need to adapt. Sustainability is very important.Originality/ apprise  This paper provides useful suggestions as to the future of green marketing.| 3| | | Green market Begins with Green Design Author(s): Vasanthakumar N. Bhat Source: Journal of line of descent & Industrial Marketing Volume: 8 let on: 4 1993 Please login  |    |  Abstract & purchase  [ hypertext markup language & PDF (413kb) available ]  |  think items  |  Reprints & permissionsAbstractSince inputs, manufacturing processes, distribution, use and government activity methods are decided during the encounter stage, any company venturing out with a green marketing program...If you want to get a full essay, order it on our website:
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