Brand Identity a Conceptual Model

Building grunge identity in private-enterprise(a) markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand glom Purpose The tendency of this conceptual report card is to discover important elements of pock build based on a literature round off and cause studies of successful places in India. build/methodology/approach This write up is based on a review of the literature and takes a case study approach. The composing suggests the framework for building brand identity in consecutive order, namely, positioning the brand, communicating the brand message, turn backing the brand per work onance, and leveraging the brand equity. Findings differentiate-building effort has to be aligned with organizational processes that help deliver the promises to customers through tout ensemble company departments, intermediaries, suppliers, etc., as all(a) these play an important role in the e xperience customers realize with the brand. Originality/value The paper uses case studies of leading Indian brands to fancify the importance of action elements in building brands in competitive markets.

Keywords Brand identity, Brand loyalty, India Paper type Conceptual paper This paper presents a conceptual framework in the form of PCDL model for building brands that is based on literature review and case studies of very big(a) brands in India. The managerial implications of the concepts emphasized atomic number 18 explained in the discussion subdivision in the paper. An executive synopsis for managers a nd executive readers can be make up at the! end of this article. I. Introduction Building a brand placed culture is a lifelong commitment to a brain and a way of life that takes time, planning and perseverance that produces nonphysical outputs which include great customer satisfaction, reduced price sensitivity, less customer defections, a greater share of customers wallets, more referrals, and a higher percentage of arrogate business...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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