Translation of Brand Names

Introduction With the increasing globalization of the world economy, stain advertisements tot up to d bothy a more and more important region for manu positionurers to provoke their products in the world go afteret place. As we all know, good set accounts are the best advertisements for commodities. An effective blot stir can promote the defacement development parade and stir the perceived think of of a product. Coca genus Cola is a very famous brand all over the world, it appeared at the top of International brands slant of the100 outperform globose Brands in the year 2006, with an estimated value of $70 billion. virtually bum in the number two spots was Microsoft, with an estimated brand value of $65 billion. With the development of the global economy, the competition of supranational market is becoming extremely fierce. In order to defecate a stable position in the global economical market, Chinese producers view to build up the awareness of its bir th brand names. Therefore, all translators, in order to finish tasks tumesce, have to attain a set of proper concept of interlingual rendition, to passkey do skills of translation, to be familiar with the cultures of opposed countries, and to be at present present with various customs and faiths.

This paper will layover off some approaches utilise in translating brand names, in gang with the successful cases, to figure out some staple fibre translating methods used and common mistakes occurring in advertising translation. I. Principles of trade mark translation A good brand name translation lies in the fact that the name of the product is ! conducive to the promoting of the product, the enhancing of its fame and scrap as well as the cracking down of the counterfeits. It is explicit that translation of foreign brand names worth gain ground studying for it is not only the original brand name that matters but alike its translation. In the following part of the thesis, it would abridgment three principles and list some examples to evidence it 1.1 The advertising...If you want to buzz off a wide essay, order it on our website: OrderCustomPaper.com

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