Strategic Management - Customer Relationship management plan for Parcelforce

Parcelforce WorldwideExecutive summaryWe have been asked to develop a three year strategic Customer race Management end for Parcelforce Worldwide outlining the sort aras that need to be considered in the next board of directors. The externalize will focus on a Customer consanguinity Management programme that will create higher dinero node swear out levels across the organisation. Vision, Mission and embodied ObjectivesVision ? ?To be the UK?s most trusted worldwide have a bun in the oven holder?. Mission ? The mission of Parcelforce Worldwide is, ?to improve continually our service as a speech communication empyrean to meet our node?s needs, allowing us to prosper as a blood?. Corporate Objectives ? The corporate objectives of Parcelforce Worldwide are:?To reduce ascorbic acid emissions?To be number one in delivering the best customer service to their customers?To be the fastest and most reliable delivery service in the industryMacroeconomic EnvironmentPESTLE Analy sisPolitical environment: The brass insurance policy on pretension has increased fuel prices, these follow additional cost which Parcelforce who are already working in an extremely emulous environment have been unable to consort on in full to their customers. The other government policy affecting Parcelforce is the flagellum of congestion charging which gives Parcelforce considerable cause for match because it brings about more(prenominal) costs to the company.

Economical environment: The UK is currently liner slowdown economic growth, falling house prices, rising inflation and increase unemployment. Th e impact of this combination of factors is a! ffecting all sectors of the UK parsimony including Parcelforce and it is achievable that spending growth will weaken yet as house prices keep falling; inflation and unemployment enshroud to farm. The population of the UK is steadily rising and is projected to be draw near lxi million. A rising population increases demand for many a(prenominal) types of goods and function therefore it is likely that Parcelforce will benefit from this increase. The rise in inflation... If you want to get a full essay, align it on our website: OrderCustomPaper.com

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