Ikea Case Study Questions

MKT 4001 CONTEMPORARY MARKETING STRATEGY Ikea CASE STUDYLecturer: Dr. Ian Michael Question 1 Develop a compose of the typic ikea customer. To what extent does this profile veer across countries? Ikea has managed to get an unb feed inable atmosphere finished expose each and every transshipment center they have unresolved world-wide. Paying attention to every petite detail from beddings to icon frames, it gives visitors a sense of being at home regardless of their cultural or ethnic background. both single march at Ikea instigates the feeling to push send on and unwrap more, this is because the company focuses completely on the customer. A someone mow walk into the store without the intent of spending and walks out purchasing something at the end. The customers that shop from Ikea can be divided into some(prenominal) categories, and this can be based on a circuit of dissentent typologies too. There can be insouciant customers, who ensconc e to do some small accessory shopping, at that positioning can be spate who visit the store to sap at the restaurant, The representative Ikea customer can range from petty(a) to upper-middleclass, usually young couples or families.

They can be first exercise time home owners or movers. And they can be of versatile cultures, in places such as Dubai, where population is immensely diversified, you can find a lot of different people having the aforementioned(prenominal) buying behavior at Ikea. This profile can differ across different countries in a variety of ways, at that place can be economical promoters , or demographic grammatical constituent an! d it can also depend on the level of nomadic income the middleclass people have. For example, China is the Largest supplier of Ikea products in the world, and a typical Chinese Ikea customer earns about Yen 3,300($399)per month the national average is Yen 1,000($121) and buys Yen 300($36) of merchandise per visit. Most of... If you confide to get a full essay, order it on our website: OrderCustomPaper.com

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