Hsa 305 Week 4

online marketing research surveys atomic number 18 becoming more common. What are the pros and cons of development the Web to conduct a centralise group? How does the statistical harshness and reliability of a quantitative on-line survey compare with the harshness and reliability of a telephone survey? Responses are to be overlap with the class for discussion. The on-line marketing research surveys are made of respondents with gateway to personal computer and web browsers based on research specifications. The respondents are predicted to be more open and verbal than in traditional focus groups because they cannot be seen.The clients conducting on-line focus group are able to experience the entire session from their own PCs. The researchers are able to propound with one another from different locations as well as with the moderator. The respondents do not see these backroom communications. The problems with on-line focus groups are that the security of these sessions is not tight as with live sessions. The inability to view the respondents body language and the inability to quickly and effective show impertinent stimuli in case studies. Telephone interviewing is the best method for gathering culture quickly. (Kotler & Stevens, 2008, pg. 196) With the on-line survey, you dont get the opportunity to expand on a question therefore, the answer may be left up to interpretation. Also, with the on-line survey the chance of a person embellishing is greater. Telephone interviewing provides the opportunity to explain and expand on a question. A persons is less likely to embellish while verbally being heard. annexe Kotler, P. , Shalowitz, J. , & Stevens, R. J. (2008). Strategic marketing for wellness care organizations Building a customer-driven health system. San Francisco Jossey-Bass.