International Marketing ..Rococo Chocolates Research Paper

International Marketing ..rococo Chocolates - Research Paper display caseHowever the island of Grenada being hit by a tremendous hurricane spell huge loss for the coffee planters and farmers. Rococo javas helped the hurricane affected farmers and planters through the production and sale of a special variety of chocolates. The joint game that took place between Rococo Chocolates and Grenada Chocolate Company helped in the ca riding habitation of Grococo. The joint venture form focuses on the production of organically based products of chocolate, which bears the hallmark of quality and taste. Grenada Chocolate Company also looks antecedent to the betterment of the farmers arrive ating in cocoa plantations. Cocoa produced from these farms help in the production of chocolates. The phoner in this light operates as a cooperative firm that takes special endeavor to grant equal work and better opportunities for both the plantation and the factory workers (About Rococo, 2009). Marketi ng Environment of Rococo Chocolates The grocery storeing or the duty environment of a firm is divided along two sets of factors viz. internal and external. The directions and policy mechanisms of the company can control the internal set of factors. On the contrary the external set of factors are those, which cannot be controlled by the actions of the company. These factors belong to the external environment of a firm. ... Internal Factors of Rococo Chocolates Rococo chocolates through its marketing policies have taken a further step to expand its market share through the use of profits marketing. The chocolate firm though operates on wide markets through big retail firms in a desire to increase customer traffic have started selling its products online through its websites. The company launches the Internet site during December 2009 to help enhance the idea of chocolates sold as gifts during Christmas (A new e-commerce platform for Rococo Chocolates, 2010). Further Rococo Chocola tes has a huge product portfolio containing of gift boxes and hampers, confectionary products, art products of chocolates, gift bags and other chocolate products like bars and sweets to cater to the increasing needs of different customers (Products, 2009). The marketing policies for Rococo chocolates also hypothesise on the firms pricing strategies. Rococo Chocolates has devised products for different sets of customers by setting different prices, which ranges from to a lower place five pounds to more than fifty pounds. (Spend, 2009). External Factors for Rococo Chocolates With these internal factors in place, Rococo Chocolates aims to target a new market in United Arab Emirates. Thus the external marketing factors of the firm would be canvass in that respect. The United Arab Emirates is presenting a widely encouraging market for the chocolate and confectionary producers. In times of frugal unrest also the Middle East countries presented a demanding market for chocolate and conf ectionary products thus helping their manufacturers. During 2008 the market for such products in Arab Emirates increased