Pepsi Max Market Analysis

Executive Summary The following explanation is the merchandising outline and status strategies for Pepsi ooze in Australia. Pepsi Max is a no lolly coke food commercialiseed by PepsiCo. PepsiCo, one of the fleecy confuse giants in the world, launched Pepsi Max in 1993 as an alternative of viands Pepsi in order to debate with the biggest competitor blast gages growth - Coke zero and also most former(a) muscular low peag beverage. This foodstuffing declare conk focus on the soft drink market specifically healthy drinks. Research for this report start with a color of the market of Pepsi Max including the market size, main competitor (Coca-cola, Dr capsicum pepper plant and Nestlé) and explain why the product is at introduction gob up of product feeling cycle stage. Then tog out abridgment which testament face up at the major strengths (brand strength, smashing marketing strategies, lower expense than Coke Zero), weaknesses (Lack of promotional material, weak franchising system), opportunities (prevailing of regimen and healthy issue, easy compact with other companies) and threats (product substitutes, changes in market and consumer tastes) later this, the market sectionalizations and guest profile will be provided.

The market segmentations will be examined in accordance to quadruplet factors geographical (climate, suburban and urban), demographic (age and gender), psychographic (healthy lifestyle) and behavioural (occasion and brand loyalty) variables. near the positioning strategies will be broken down in to four sections namely product, price, promotion and place, followed by the value proposition. substantial examples will be effrontery constantly throughout the report. panel of Contents company and product background2 An analysis of market3 SWOT4 foreign factors5 Opportunities5 Threats6 Internal Factors6 Strengths6 Weaknesses7 guest Traits7 Market Segmentation Variables7 geographical segmentation8 Demographic segmentation8 Psychographic segmentation8 Behavioral segmentation8...If you necessitate to get a good essay, order it on our website: Ordercustompaper.com

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