The Marketing Environment and Market Analysis

Week 3 Case Study: The Marketing environs and Market Analysis Watch the case study image authorise The Australian Music Industry and apply your oecumenic familiarity of the unison industriousness in answering the following questions (these should be completed prior to class). 1. What are the key microenvironmental trends affecting the line of business patience? devote consideration to customers / clients, dieners, and competitors. * Customers: Sales are the biggest piece to keep the unison industry running. So customers are performing an important role to affect the music industry all(prenominal) they keep purchasing or not. * Partners: As the well man of technology. Many new partners are showing up this well-nigh years, such as iTunes A digital platform for customers to outrage music online. Besides, YouTube A video website that can help artists to nonplus out their music all round the world in a second. All those things can help peopl e to repulse in touch with music easier than before, it creates a confirmative adhesion to music industry. * Competitors: Customers become smarter and smarter because the split up education and kindly environment, the standards that music industry is required, are become higher and higher.

Moreover, people be in possession of often of methods to relax themselves instead of music, for example, Movie Theatre, digital social entanglement platform. The entertainments around us are become better and much choices. 2. What are the key macroenvironmental trends affecting the music industry? Give considerat ion to political, economic, sociocultural, t! echnological, and legal factors. * Sociocultural and political by and by stepping in the 21st century, people are known to a greater extent around the world, we understand and respect different cultures and religions. As a consequent for music industry, their customers are not limiting in unrivalled area but become international. Thats a positive trend affecting the music industry. * Economic The gross sales issuance of entertainment industry always depends...If you want to get to a full essay, order it on our website: OrderCustomPaper.com

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